You all know the BBC is currently my favorite thing in media. I love the innovative approach they take (case in point: myCBBC, a social network for kids, and Big Cats Live, a live multimedia project involving webcams in a Kenyan national park), while still remaining outstanding at traditional media. Bonus points for their stunning documentaries.

This time, BBC Sports has teamed up with Gorillaz—the not-really-a-band band headed by a guy from Blur and an animator— to create a title sequence and original score to the station’s Olympics coverage. It’s innovative, it’s beautiful, and it’s witty. It even makes me want to watch the Olympics. I will leave it to your interpretation to decide who the monsters are.

See it here. (I’m cursing the Guardian for not making their —rare— videos embeddable.)

This post is tagged BBC, Gorillaz, Olympics